Description
The OG is the first jean we designed entirely from scratch. It’s the one that got people excited about us. The one that got us into Barneys and made the fashion magazines write stories about us. It’s still our best seller today.
When White Oak shut down in 2017, we grabbed as much OG denim as we could. We’re on our last few rolls. Since then, I’ve been on a mission, connecting to the most hallowed denim mills on the planet, searching for the right one to make our new OG.
I found it in Japan — Nihon Menpu.
This jean is that the same weight, same feel, similar look; so much so that when you see them you’ll say “I love those OG’s!”, but when you look closer, the warp yarns have a little more slub, and the weave is a little looser, the selvage line has one thread of red, and the dark indigo is a little warmer.
This new OG is the brother to the the first og.
Not a twin, not a copy.
It celebrates the place and the people who make it the same way the Cone OG did. Made only for us by Nihon Menpu, one of the legendary mills located in prestigious denim haven the city of Ibara in Japan’s Okayama Prefecture.
Original White Oak will ship as usual.
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